Objective
BECU partnered with STCS to create a story series that would support its mission to grow the financial well-being of its over 12.8 million members and their communities.
Type: Featured, Premium, Finance
Solution
Since 2018, BECU and STCS have collaborated on over 20 branded content articles, incorporating videos, quizzes, infographics and other interactive elements to enhance and enrich the stories for each specific audience. Our stories have ranged from broad financial advice and tips to more catered topics such as discussing financial responsibility with teens and younger children. We continue striving to provide readers with timely, relevant stories. Starting in 2020, we began focusing on saving and spending during COVID-19 and post-COVID-19 financial security.
VIEW SERIES >