Objective
Microsoft Philanthropies partnered with ST Content Studio with the goal of sharing partner stories, promoting inclusive economic recovery around the globe and empowering people and organizations. During the development of each story, we knew that highlighting their initiatives and efforts at strengthening and building communities in a reader-centric way would drive the most reader engagement.
Type: Featured, Premium, Community and Causes
Solution
This is currently an ongoing series using multiple formats to promote engagement and sharing. Our amplification strategies have included on-site amplification, site takeovers, hyper-targeted amplification to market to audiences most likely to engage with content and DDM (email blast). We were able to use highly granular targeting to create the most successful amplification results for each story.
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