Neil Kelly partnered with ST Content studio to produce their annual design trend release for 2022. They aimed to communicate these trends to their audiences in a way that also created brand awareness for themselves.

Type: Standard, Real Estate and Home Services


We developed this article to feature Neil Kelly’s design and remodeling trends for 2022 and amplified the story across various ST channels to their target audience, as well as a reverse to print. This story was printed in Pacific NW Magazine — whose readers were a key target audience for our partner. Because of these strategic amplification decisions, the article received four times the reads than we were expecting.