Objective

ST Content Studio partnered with the Washington State Department of Health to create stories with timely, factual and relevant information on current COVID-19 testing recommendations in Washington state.


Type: Premium, Health care

Solution

Each article was geared to different audiences in Eastern and Western Washington, and to those with varying levels of experience with COVID-19 testing. We also utilized our affiliate publications, the Yakima Herald-Republic and the Walla Walla Union-Bulletin, for article promotion. VIEW SERIES>