Objective
ST Content Studio partnered with Western Washington Toyota Dealers to produce a branded content series encouraging readers to get out and discover Washington. Our goal was to reach an audience of current or potential drivers who are contemplating a vehicle purchase. Dazzling destinations is one thing, but reaching these locations is another story. By sharing a variety of tempting destinations, we encourage readers to consider the car they’d drive to get there.
Type: Standard, Automotive
Solution
We produced a series of articles showcasing each destination, taking seasons and different lifestyles into account, all within reach by car. We focused on readers ready for new experiences, exploration and adventure, while staying within the state. VIEW SERIES>